Robert Mondavi Essay Example | Topics and Well Written Essays - 250 words

Robert Mondavi - Essay Example Mondavi effectively carried changes to the US wine industry, and subsequently, the wine business everywhere throughout the world. He was enthusiastic about wine from a youthful age and began a winery in Napa Valley, in 1966 (Mondavi and Chutkow 12). This was with the point of exceeding the best wine makers in Europe. His fantasy has today materialized in light of the fact that huge numbers of the winemaking methods utilized today were his thoughts (Mondavi and Chutkow 17). He has additionally added to the advanced wine industry by presenting winemaking ideas, for example, utilizing French oak barrels, treated steel tanks, and cold aging, which are totally utilized in the cutting edge wine industry today (Mondavi and Chutkow 23). Mondavi, a market head in the wine business, is associated with starting visually impaired wine sampling meetings at the Napa Valley, joining these encounters with other world class wines. This permitted the wine business and buyers to assess the worth and nature of wine (Mondavi and Chutkow 39). He advanced the exportation of wine, which is a typical practice in the cutting edge wine industry today. He additionally advanced the creation of great wines, after his wines turned out to be universally perceived for their top quality. His wine instructive visits and wine samplings assisted with cultivating a wine culture, in America, yet all through the world (Mondavi and Chutkow 30). All in all, Mondavi has added to the advanced wine industry from multiple points of view. He has helped the business decline the way of life of adding fake flavors to wines. His advancements, for example, the vineyard the executives utilizing computerized mapping innovations, and remote-detecting by means of satellite have revolutionalized the cutting edge wine industry (Mondavi and Chutkow 48). He made the wine culture and other wine related developments, for example, utilizing Quality Enhancement Teams, vintage dating to make varietal wines, customary stopper completing, and barrel maturing among others. The advanced wine industry has likewise profited through

Strategic Analysis of a Company and its Competitive Environment

Presentation Marks and Spencer (MS) is a main British Multinational Company with its home office in London. Thomas Spencer and Michael Marks built up the organization in 1884. Today, MS has more than 700 shopping outlets in the United Kingdom. It additionally has its essence in more than 40 countries all inclusive. Right now, the MNC markets a wide scope of items, for example, garments, food items, and house furnishings.Advertising We will compose a custom report test on Strategic Analysis of a Company and its Competitive Environment explicitly for you for just $16.05 $11/page Learn More In the ongoing past, â€Å"the organization has been a significant rival in the clothing and extravagance food businesses (Sadler, 2007, p. 21)†. The organization has a solid value. This clarifies why the purchasers trust the company’s items and administrations dependent on their quality and worth. MS has an appropriate hierarchical structure along these lines making it a main rival in the nation and all inclusive. This conversation offers a nitty gritty vital investigation of this global organization. Current Strategic Issues Facing the Company’s Industry Marks and Spencer works in various business segments. A portion of these incorporate the food and attire businesses. In the ongoing past, specific changes have occurred hence making it fundamental for the organization to re-sort out its methodology (Bevan, 2008). There are current patterns and issues influencing the food business. These issues influence the matter of different organizations such Tesco, Wal-Mart, Aurora, and Pudding Lane, among others. The current key issues confronting the organization are as per the following: Competition The extraordinary perception is that MS is confronting rivalry from different contenders. The contenders are working distinctive business portions. The organization is likewise losing its piece of the overall industry and productivity (Tallman, 2010). It is outstanding that MS markets items, for example, food materials and garments. That being the situation, MS is confronting rivalry from various organizations (Grant, 2007). For example, some clothing organizations, for example, Top Shop, Guess Company, and Hugo Boss keep on overwhelming the European Union (EU) showcase. Also, extraordinary natural pecking orders and eateries, for example, Wal-Mart, Tesco, and Sainsbury are giving moderate and quality food items to their shoppers. This clarifies why MS should buckle down so as to adapt to these changing patterns in the market.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Global Financial Crisis Many organizations are recuperating from the credit mash of 2009. Also, organizations should grasp the possibility of â€Å"forward-thinking† so as to rise fruitful. MS ought to in this manner manage issue so as to develop effective (Tallman, 2010 ). Corpulence and Health Issues In the ongoing past, customers have gotten mindful and aware of their wellbeing needs and desires. Governments are actualizing new intercessions and arrangements to advance sound strategic policies. Sanitation The world is by and by encountering the issue of bioterrorism and food frailty. The neighborhood food industry additionally faces comparative difficulties along these lines influencing the presentation of various organizations (Sekhar, 2009). This circumstance calls for Marks and Spencer to address the issues so as to be effective. Customer Demands The necessities of buyers are evolving. Their spending and buying propensities are additionally evolving. The more youthful age is buying more nourishments than any time in recent memory. Organizations, for example, MS will be required to look at such changes so as to address the necessities of the shoppers (Williamson Jenkins, 2013). Design Changes It is pleasing that more clients know about their ga rments and style needs. The present changes keep on influencing the presentation of various organizations. MS ought to consider such changes so as to understand its possibilities. Mechanical Changes Many organizations in the business are utilizing present day advancements than at any other time. Present day innovation is expected to advance the prescribed procedures for administration conveyance, item improvement, and consumer loyalty (Burns, 2008). Organizations in the business are required to grasp new advances so as to develop successful.Advertising We will compose a custom report test on Strategic Analysis of a Company and its Competitive Environment explicitly for you for just $16.05 $11/page Learn More Marks and Spencer Strategic Position From the above issues confronting the business, it is pleasing that (MS) is right now working together in an extremely serious condition. MS Company keeps on experiencing various difficulties than at any other time. Too, the organization is d one profiting by its â€Å"cores values†. These qualities incorporate â€Å"quality, reasonableness, and effective service† (Sekhar, 2009). Some attire organizations, for example, Top Shop, Guess Company, and Hugo Boss keep on ruling the European Union (EU) advertise. Too, unique natural pecking orders and cafés, for example, Wal-Mart, Tesco, and Sainsbury keep on giving moderate and quality food items to the shoppers. This clarifies why MS should buckle down so as to adapt to these changing patterns in the market. The organization has kept on losing its piece of the overall industry and seriousness (Verdin Heck, 2009). The degree of rivalry makes it difficult for the organization to understand its objectives. Since MS works in numerous business fragments, it needs to manage numerous contenders. For instance, various retailers, for example, Debenhams, The Gap, Top Shop, and Next Company keep on commanding the clothing market. Certain natural ways of life, for example, Sainsbury and Tesco are advertising solidified food items and quick nourishments therefore making it hard for Marks and Spencer to develop effective in its business. The exceptional perception is that MS is confronting rivalry from various business sections. Simultaneously, the organization has neglected to change its business system so as to stay serious in the business. The organization is gradually by gradually losing its piece of the pie and benefit (Tallman, 2010). In the ongoing past, the organization has been striving to recover its piece of the pie and productivity. Be that as it may, the company’s shortcomings keep on influencing its business. The organization has reliably centered around its garments and nourishments as their primary brands.Advertising Searching for report on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More That being the situation, the desires and requests of the clients has been changing along these lines making it inconceivable for Marks and Spencer to stay serious in its business condition. As per an investigation by Seth and Randall (2011), MS has been getting the greater part of its incomes and deals from the United Kingdom. This implies the organization has basically centered around the UK showcase. The expanding typical cost for basic items is making it harder to the purchaser to buy a large portion of the company’s items. From the examination, the greatest inquiry is the manner by which MS can change its technique so as to prevail in its business condition. Imprints and Spencer Environmental Analysis SWOT Analysis Strengths MS advertises high caliber and serious items. The organization has great connection with workers. The company’s stores and outlets are deliberately situated across London. Imprints and Spencer is one of the most beneficial organizations in the United Kingdom and over the globe. This clarifies why the organization has a developing piece of the pie (Williamson Jenkins, 2013). Imprints and Spencer has set up the best gracefully chain procedures and techniques with its providers (Williamson Jenkins, 2013). The organization has the best strategic approaches and money related qualities. Shortcomings One thing about Marks and Spencer is that it depends generally on nearby providers in the United Kingdom. At Marks and Spencer, the showcasing system doesn't grasp new thoughts and changes (Verdin Heck, 2009). The organization doesn't think about the desires for its clients. This clarifies why more clients are purchasing items from its rivals. The organization doesn't market to the youthful age. At Marks and Spencer, â€Å"the client is done getting the best help and administrations (Seth Randall, 2011, p. 87)†. For example, the organization doesn't give â€Å"loyalty cards† and â€Å"gifts† to its clients. Open ings Marks and Spencer can utilize e-business so as to go up against the other driving organizations (Seth Randall, 2011). Present day organizations can utilize new advances to improve their flexibly chain forms and give the best client assistance. It is pleasant that individuals are searching for new molds and plans. The organization has a superior potential for success to profit by this new turn of events (Tallman, 2010). The European Union (EU) keeps on giving indications of dependability in the coming years. The organization is presently growing its business to various nations and urban areas. Dangers The cutting edge purchaser is getting delicate about style. As more organizations keep on utilizing the web for showcasing, Marks and Spencer keeps on losing it clients. The degree of rivalry is continually expanding on the grounds that the organization works in various fragments. Porter’s Five Forces Model The Porter’s Fiver Model analyzes the business condition of a n organization. â€Å"It investigates the novel difficulties and issues for an association to deliver so as to get fruitful (Verdin Heck, 2009, p. 86)†. This investigation investigates the present situation of Marks and Spencer. Fig 1: Porter’s Five Forces Competitive Rivalry The degree of rivalry in the business is exceptionally high. In the attire segment, MS is confronting rivalry from Gap and Next Companies (Bevan, 2008). Also, the organization is confronting high consummation from Sainsbury and Tesco Companies in the food area. Bartering Power of the Buyers It is concur

Blog Archive Friday Factoid Charlottesville Living at UVA Darden

Blog Archive Friday Factoid Charlottesville Living at UVA Darden “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginias Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living and easy-to-reach outdoor activities such as hiking, bird watching and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight, remarked another student. The city is a particularly good place to raise children because of the scenery, the quality of life and the cost of living.  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Dardens students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Virginia (Darden) Blog Archive Friday Factoid Charlottesville Living at UVA Darden Charlottesville, VA “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginia’s Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living, and easy-to-reach outdoor activities such as hiking, bird watching, and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight,” remarked another student. “The city is a particularly good place to raise children because of the scenery, the quality of life, and the cost of living.”  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Darden’s students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet University of Virginia (Darden) Blog Archive Friday Factoid Charlottesville Living at UVA Darden “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginia’s Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living and easy-to-reach outdoor activities such as hiking, bird watching, and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight,” remarked another student. “The city is a particularly good place to raise children because of the scenery, the quality of life and the cost of living.”  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Darden’s students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Virginia (Darden)

The Media And Its Impact On Society s Life Quality

In a globalized world, the acquisition of reliable information, with the ability to use it and share it is critical for a fair, efficient and prosperous social contest. Qualitative information to all is essential for the promotion of democracy and freedom. The widespread assumption is that the main cause of journalism decline is attributable to the corporate control of the media. Mega corporations, invested of concentrated economic power represent a threat to the public good and to democracy. Are Mega-corporations the only cause of the newspaper crisis or the internet era could reveal just a transition from the classical paper to an online reinvention? Can we consider activism of open source data as a tool to reestablish the democratic participation and trust of citizens in the information system? Is there a needed mandate for change in order to save community journalism? Could the media ownership given to non-profit organizations revitalize the social benefits that derive from relia ble information? The access to knowledge through the ability of information acquisition and communication is basic to people’s life quality. Information literacy is essential in creating fairness, indeed, equal opportunities in facing everyday life challenges (Horton, 2007.) It is strongly advocated by UNESCO (United Nations Educational, Scientific and Cultural Organization), it can be considered the new paradigm in the world of communication. Information empowers people in the achievementShow MoreRelatedThe Influence Of Internet Addiction1053 Words   |  5 Pagesdevices. Highly advanced internet make our life better, which is non-debatable, but there are also some drawbacks brought up by improper internet usage and one of the most influential symptoms is Internet addiction. 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JeanRead MoreSociological Perspectives On Social Networking Sites916 Words   |  4 PagesFacebook, Instagram, Twitter, LinkedIn, and, Pinterest, just to name a few - provide individuals with an online web of global networking that allows maintaining social ties with one another. Sociologists often pond er, How do these social websites impact society? Above all, this is the question that is the central focus shared by all three of the primary sociological perspectives (Structural Functionalism, Conflict Theory, and, Symbolic Interactionism) when studying and performing research on the topicRead MoreThe New Consumerism And Media Culture1418 Words   |  6 PagesDenise Bowen The New Consumerism and Media Culture Professor Chyng- Feng Sun October 31, 2017 In Chapter 27, The New Politics of Consumption: Why Americans Want So Much More Than They Need, author Juliet Schor states consuming is authentic as it gets in the American culture and the standard of living has changed in relation to consumerism. Americans need to work longer hours in order to make money that they are then pressured to spend. Schor describes today s consumerism as the new consumerismRead MoreThe Effects Of Media Violence On Children1270 Words   |  6 Pagesfeel that there is too much violence exposed in the media. Many studies have made the claim that the media is responsible for much of the violence seen in the world we live in (List and Wolfgang). However, people have choices and responsibilities we cannot allow ourselves to blame it on other things such as the media. The violence seen in our media has an impact on both adults and children. Since children are also exposed to various forms of media, there has been additional concern for how they processRead MoreA re Social Networking Sites Beneficial For Our Society?1524 Words   |  7 Pagesnetworking sites beneficial for our society? According to statista.com, it is said that, as of 2016, 76% of Americans have some kind of social media profile. People are taking sides as to whether or not they believe social media is beneficial or harmful to society. Social media can be defined as websites and applications that enable users to create and share content or to participate in social networking. 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And what it symbolizes in our modern world?† and â€Å"What does a hero look like?†, my vision of a hero as a kid included a cartoon character with superpowersRead MoreHow does advertisement influence peoples behaviour?1319 Words   |  6 Pagesmodern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The

A List of Radioactive Elements

This is a list or table of elements that are radioactive. Keep in mind, all elements can have radioactive isotopes. If enough neutrons are added to an atom, it becomes unstable and decays. A good example of this is tritium, a radioactive isotope of hydrogen naturally present at extremely low levels. This table contains the elements that have no stable isotopes. Each element is followed by the most stable known isotope and its half-life. Note increasing atomic number doesnt necessarily make an atom more unstable. Scientists predict there may be islands of stability in the periodic table, where superheavy transuranium elements may be more stable (although still radioactive) than some lighter elements.This list is sorted by increasing atomic number. Radioactive Elements Element Most Stable Isotope Half-lifeof Most Stable Istope Technetium Tc-91 4.21 x 106 years Promethium Pm-145 17.4 years Polonium Po-209 102 years Astatine At-210 8.1 hours Radon Rn-222 3.82 days Francium Fr-223 22 minutes Radium Ra-226 1600 years Actinium Ac-227 21.77 years Thorium Th-229 7.54 x 104 years Protactinium Pa-231 3.28 x 104 years Uranium U-236 2.34 x 107 years Neptunium Np-237 2.14 x 106 years Plutonium Pu-244 8.00 x 107 years Americium Am-243 7370 years Curium Cm-247 1.56 x 107 years Berkelium Bk-247 1380 years Californium Cf-251 898 years Einsteinium Es-252 471.7 days Fermium Fm-257 100.5 days Mendelevium Md-258 51.5 days Nobelium No-259 58 minutes Lawrencium Lr-262 4 hours Rutherfordium Rf-265 13 hours Dubnium Db-268 32 hours Seaborgium Sg-271 2.4 minutes Bohrium Bh-267 17 seconds Hassium Hs-269 9.7 seconds Meitnerium Mt-276 0.72 seconds Darmstadtium Ds-281 11.1 seconds Roentgenium Rg-281 26 seconds Copernicium Cn-285 29 seconds Nihonium Nh-284 0.48 seconds Flerovium Fl-289 2.65 seconds Moscovium Mc-289 87 milliseconds Livermorium Lv-293 61 milliseconds Tennessine Unknown Oganesson Og-294 1.8 milliseconds Where Do Radionuclides Come From? Radioactive elements form naturally, as a result of nuclear fission, and via intentional synthesis in nuclear reactors or particle accelerators. Natural Natural radioisotopes may remain from nucleosynthesis in stars and supernova explosions. Typically these primordial radioisotopes have half-lives so long they are stable for all practical purposes, but when they decay they form what are called secondary radionuclides. For example, primordial isotopes thorium-232, uranium-238, and uranium-235 can decay to form secondary radionuclides of radium and polonium. Carbon-14 is an example of a cosmogenic isotope. This radioactive element is continually formed in the atmosphere due to cosmic radiation. Nuclear Fission Nuclear fission from nuclear power plants and thermonuclear weapons produces radioactive isotopes called fission products. In addition, irradiation of surrounding structures and the nuclear fuel produces isotopes called activation products. A wide range of radioactive elements may result, which is part of why nuclear fallout and nuclear waste are so difficult to deal with. Synthetic The latest element on the periodic table have not been found in nature. These radioactive elements are produced in nuclear reactors and accelerators. There are different strategies used to form new elements. Sometimes elements are placed within a nuclear reactor, where the neutrons from the reaction react with the specimen to form desired products. Iridium-192 is an example of a radioisotope prepared in this manner. In other cases, particle accelerators bombard a target with energetic particles. An example of a radionuclide produced in an accelerator is fluorine-18. Sometimes a specific isotope is prepared in order to gather its decay product. For example, molybdenum-99 is used to produce technetium-99m. Commercially Available Radionuclides Sometimes the longest-lived half-life of a radionuclide is not the most useful or affordable. Certain common isotopes are available even to the general public in small quantities in most countries. Others on this list are available by regulation to professionals in industry, medicine, and science: Gamma Emitters Barium-133Cadmium-109Cobalt-57Cobalt-60Europium-152Manganese-54Sodium-22Zinc-65Technetium-99m Beta Emitters Strontium-90Thallium-204Carbon-14Tritium Alpha Emitters Polonium-210Uranium-238 Multiple Radiation Emitters Cesium-137Americium-241 Effects of Radionuclides on Organisms Radioactivity exists in nature, but radionuclides can cause radioactive contamination and radiation poisonin if find their way into the environment or an organism is over-exposed. The type of potential damage depends on the type and energy of the emitted radiation. Typically, radiation exposure causes burns and cell damage. Radiation can cause cancer, but it might not appear for many years following exposure. Sources International Atomic Energy Agency ENSDF database (2010).Loveland, W.; Morrissey, D.; Seaborg, G.T. (2006). Modern Nuclear Chemistry. Wiley-Interscience. p. 57. ISBN 978-0-471-11532-8.Luig, H.; Kellerer, A. M.; Griebel, J. R. (2011). Radionuclides, 1. Introduction. Ullmanns Encyclopedia of Industrial Chemistry. doi:10.1002/14356007.a22_499.pub2 ISBN 978-3527306732.Martin, James (2006). Physics for Radiation Protection: A Handbook. ISBN 978-3527406111.Petrucci, R.H.; Harwood, W.S.; Herring, F.G. (2002). General Chemistry (8th ed.). Prentice-Hall. p.1025–26.

Essay Marketsoft Harvard- Case Study - 645 Words

Market Soft Case study Situation: MarketSoft founded by Greg Erman, in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the â€Å"extended enterprise†. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire product was built based on customer needs that were identified by querying an extensive network of sales and marketing industry professionals. While MarketSoft used an elaborate LP language to ensure that what they heard translated to all of†¦show more content†¦The obvious benefit of targeting this particular blue chip market segment as addressed in the second problem could be both monetary and that a greater number of market leads can be fed into the software when mining a larger market and could lead to minimization of the confidence interval error ratio. However mid-size markets and companies who are players in this segment should not be ignored. The problem in ignoring them is that MarketSoft is leaving a large segment of the market unattended and these mid-level companies have a potential to grow into larger corporations. By ignoring this market segment MarketSoft will essentially have lost an opportunity to have developed a future clientele base Recommendation: Problem 1 can be addressed by following the open-ended questions with specific targeted questions that would allow focused answering, leading to better data mining which will help zero in on exactly what the need is and ultimately help refine the product characteristics with more finesse. A suitable recommendation to address the second problem is that these middle markets should also be targeted and the software should be refined to cater to these current needs with an ability to expand along with the client’s business needs. To make MarketSoft accessible to also companies that

Philosophical and Historical Development of Modern Science

Question: Discuss about thePhilosophical and Historical Development of Modern Science. Answer: Introduction Philosophy and science is related to each other very closely. Philosophy forms the basis on which ideas are formulated whereas science helps us in establishing those ideas and formulating them into reality. Philosophy and science are interdisciplinary in nature and their evolution has been inter-dependent on each other (Barker Kitcher, 2013). Science flourished only due to the emergence of free thinkers. Somebody had to come up with the thoughts to build a reality. Modern science was built on the foundation of philosophy. Philosophy sets the limits for the concept of science. It decides what can be and cannot be accomplished by science (Salazar, DiClemente Crosby, 2015). The philosophers of the enlightenment era led to the development of modern science and establishing the concept that man can master the mysteries of nature and fulfill their own purpose. The late 17th and 18th century is identified as the period of Enlightenment (Martin, 2014). Age of reason was marked by the presence of scientists and philosophers who based their ideas on the backbone of reasoning. This period saw the rise of the freedom of thought and the free thinkers. These people existed in the late 17th and 18th century, however, their thoughts still echoes and has filtered through the 21st century, in the period of advanced science and technology. This period significantly marks the emergence of modern philosophy as well as science that led to the creation of the modern world. Enlightenment philosophers defended the Age of Reason by laying stress on the thoughts that the knowledge of the human receives the top priority and the knowledge was no longer tamed by the shackles of t he thoughts that were established in the past (Bod, 2014). The origin and limits of human knowledge had an altered face. Newer limits were being defined at the wake of science. Hence, this progressive displacement of claim to human superiority has led us to lead us into trying harder to unravel the mysteries of the universe. Thorough research has established the idea firmly that Earth and human beings are a very small part of the magnanimous Universe. Rise of anthropocentrism was a huge blow to the concept of humans that they had some sort of superiority over nature as being the centre of the universe. Lack of distinction between the idea of art and science paved the way for the people to harbor superstitions (Fiero, 2012). However, faces like Leonardo Da Vinci stood for the idea of art as well as science. His creations are still marveled at in the field of modern science. Astronomy was a field of science that was established only after people like Copernicus and Kepler had establis hed that the Earth revolved around the sun and it is not the centre of the universe (Braidotti, 2013). Plato and Aristotle perceived the empirical theory differently. Plato considered that pure knowledge can only be gained through self deduction. However, Aristotle considered that knowledge is gained by evaluating what exists and what had existed. With time it has been observed that it is easier to relate to the Aristotelian principle of the existing similarity among objects (Cunningham, Reich Fichner-Rathus, 2014). The Newtonian laws of gravity are still studied in details today and every biologist refers to the Darwinian principle of natural selection. Today, man is breeding anthropocentrism where they are becoming more self-centric without delving on the consequences their actions have on nature (Burtt, 2012). Even in the face of the facts that human is not the centre of the universe, the enthusiasm did not receive a dent and from the perspective of humanities, art has flourishe d however, it had a scientific approach to it. Intrinsic goods and instrumental goods have a thin line of difference between them and there are times when examples of situations based on these two schools of ideas overlap. Intrinsic good refers to the inherent goodness of a certain thing (Musson, 2014). Ideas like happiness, peace, love, truth, friendship are categorized as ideas that possess intrinsic value as they are trailed for their own sake and not to achieve something else through them. However, instrumental good appears to be good as we attach the idea of goodness to them externally. It means that an idea reflected as instrumentally good only when it helps us in achieving something (Davison, 2012). For example, money is an instrumentally valuable object as it helps us in buying things. Modern science is believed to have an instrumental approach towards relationship between man and natural world. This idea can be discussed as; man utilizes science to understand how nature functions (Kroes Verbeek, 2014). In this way, mode rn science can be considered as an instrumental good because it helps us gain/ pursue something else, nature in this respect. The recognition of our proper place in the context of a vast and ancient universe is an essential insight for humans as it helps in determining our existence in the face of infinity (Anstey, 2013). It does affect our understanding of ourselves. It helps us in realizing the fact that we are nothing, and like everything else, we are bound to perish. In ordinary life, philosophical reasoning is necessary in carrying out even day-to-day activities. Newtonian laws has gave us the insight into the idea that every action has an equal and opposite reaction (Schofield, 2015). Hence, every action of ours, which is part of our contemporary life, has an effect on the environment. The idea of everything having a price and dignity as stated by Kant can be applied to relate with the distinction between intrinsic and instrumental value. The ethical aspect to each of our actions needs to be considered. As per Kants belief, we should not treat a fellow human as a means to fulfill our purpose, an idea related to instrumental aspect of a thing (ONeill, 2013). Humanity should work towards establishing mutual respect and attaching intrinsic values to each other. `It is fairly believed that the secularization of the modern world owes it to the scientific revolution that had taken place in the 16th and 17th century. However, science alone cannot explain the way the world functions. Philosophy allows humanity to get a foothold on the idea of conscience, which goes into hiding once science comes into play. Modern science gives the perception at times that man can play God, however, the existence of philosophy, helps in striking a balance. Rationality has subjugated philosophy at the wake of science. That is why we need philosophy to avoid humanity from committing actions having dire consequences for the earth. 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