Essay Marketsoft Harvard- Case Study - 645 Words

Market Soft Case study Situation: MarketSoft founded by Greg Erman, in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the â€Å"extended enterprise†. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire product was built based on customer needs that were identified by querying an extensive network of sales and marketing industry professionals. While MarketSoft used an elaborate LP language to ensure that what they heard translated to all of†¦show more content†¦The obvious benefit of targeting this particular blue chip market segment as addressed in the second problem could be both monetary and that a greater number of market leads can be fed into the software when mining a larger market and could lead to minimization of the confidence interval error ratio. However mid-size markets and companies who are players in this segment should not be ignored. The problem in ignoring them is that MarketSoft is leaving a large segment of the market unattended and these mid-level companies have a potential to grow into larger corporations. By ignoring this market segment MarketSoft will essentially have lost an opportunity to have developed a future clientele base Recommendation: Problem 1 can be addressed by following the open-ended questions with specific targeted questions that would allow focused answering, leading to better data mining which will help zero in on exactly what the need is and ultimately help refine the product characteristics with more finesse. A suitable recommendation to address the second problem is that these middle markets should also be targeted and the software should be refined to cater to these current needs with an ability to expand along with the client’s business needs. To make MarketSoft accessible to also companies that