Robert Mondavi Essay Example | Topics and Well Written Essays - 250 words

Robert Mondavi - Essay Example Mondavi effectively carried changes to the US wine industry, and subsequently, the wine business everywhere throughout the world. He was enthusiastic about wine from a youthful age and began a winery in Napa Valley, in 1966 (Mondavi and Chutkow 12). This was with the point of exceeding the best wine makers in Europe. His fantasy has today materialized in light of the fact that huge numbers of the winemaking methods utilized today were his thoughts (Mondavi and Chutkow 17). He has additionally added to the advanced wine industry by presenting winemaking ideas, for example, utilizing French oak barrels, treated steel tanks, and cold aging, which are totally utilized in the cutting edge wine industry today (Mondavi and Chutkow 23). Mondavi, a market head in the wine business, is associated with starting visually impaired wine sampling meetings at the Napa Valley, joining these encounters with other world class wines. This permitted the wine business and buyers to assess the worth and nature of wine (Mondavi and Chutkow 39). He advanced the exportation of wine, which is a typical practice in the cutting edge wine industry today. He additionally advanced the creation of great wines, after his wines turned out to be universally perceived for their top quality. His wine instructive visits and wine samplings assisted with cultivating a wine culture, in America, yet all through the world (Mondavi and Chutkow 30). All in all, Mondavi has added to the advanced wine industry from multiple points of view. He has helped the business decline the way of life of adding fake flavors to wines. His advancements, for example, the vineyard the executives utilizing computerized mapping innovations, and remote-detecting by means of satellite have revolutionalized the cutting edge wine industry (Mondavi and Chutkow 48). He made the wine culture and other wine related developments, for example, utilizing Quality Enhancement Teams, vintage dating to make varietal wines, customary stopper completing, and barrel maturing among others. The advanced wine industry has likewise profited through

Strategic Analysis of a Company and its Competitive Environment

Presentation Marks and Spencer (MS) is a main British Multinational Company with its home office in London. Thomas Spencer and Michael Marks built up the organization in 1884. Today, MS has more than 700 shopping outlets in the United Kingdom. It additionally has its essence in more than 40 countries all inclusive. Right now, the MNC markets a wide scope of items, for example, garments, food items, and house furnishings.Advertising We will compose a custom report test on Strategic Analysis of a Company and its Competitive Environment explicitly for you for just $16.05 $11/page Learn More In the ongoing past, â€Å"the organization has been a significant rival in the clothing and extravagance food businesses (Sadler, 2007, p. 21)†. The organization has a solid value. This clarifies why the purchasers trust the company’s items and administrations dependent on their quality and worth. MS has an appropriate hierarchical structure along these lines making it a main rival in the nation and all inclusive. This conversation offers a nitty gritty vital investigation of this global organization. Current Strategic Issues Facing the Company’s Industry Marks and Spencer works in various business segments. A portion of these incorporate the food and attire businesses. In the ongoing past, specific changes have occurred hence making it fundamental for the organization to re-sort out its methodology (Bevan, 2008). There are current patterns and issues influencing the food business. These issues influence the matter of different organizations such Tesco, Wal-Mart, Aurora, and Pudding Lane, among others. The current key issues confronting the organization are as per the following: Competition The extraordinary perception is that MS is confronting rivalry from different contenders. The contenders are working distinctive business portions. The organization is likewise losing its piece of the overall industry and productivity (Tallman, 2010). It is outstanding that MS markets items, for example, food materials and garments. That being the situation, MS is confronting rivalry from various organizations (Grant, 2007). For example, some clothing organizations, for example, Top Shop, Guess Company, and Hugo Boss keep on overwhelming the European Union (EU) showcase. Also, extraordinary natural pecking orders and eateries, for example, Wal-Mart, Tesco, and Sainsbury are giving moderate and quality food items to their shoppers. This clarifies why MS should buckle down so as to adapt to these changing patterns in the market.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Global Financial Crisis Many organizations are recuperating from the credit mash of 2009. Also, organizations should grasp the possibility of â€Å"forward-thinking† so as to rise fruitful. MS ought to in this manner manage issue so as to develop effective (Tallman, 2010 ). Corpulence and Health Issues In the ongoing past, customers have gotten mindful and aware of their wellbeing needs and desires. Governments are actualizing new intercessions and arrangements to advance sound strategic policies. Sanitation The world is by and by encountering the issue of bioterrorism and food frailty. The neighborhood food industry additionally faces comparative difficulties along these lines influencing the presentation of various organizations (Sekhar, 2009). This circumstance calls for Marks and Spencer to address the issues so as to be effective. Customer Demands The necessities of buyers are evolving. Their spending and buying propensities are additionally evolving. The more youthful age is buying more nourishments than any time in recent memory. Organizations, for example, MS will be required to look at such changes so as to address the necessities of the shoppers (Williamson Jenkins, 2013). Design Changes It is pleasing that more clients know about their ga rments and style needs. The present changes keep on influencing the presentation of various organizations. MS ought to consider such changes so as to understand its possibilities. Mechanical Changes Many organizations in the business are utilizing present day advancements than at any other time. Present day innovation is expected to advance the prescribed procedures for administration conveyance, item improvement, and consumer loyalty (Burns, 2008). Organizations in the business are required to grasp new advances so as to develop successful.Advertising We will compose a custom report test on Strategic Analysis of a Company and its Competitive Environment explicitly for you for just $16.05 $11/page Learn More Marks and Spencer Strategic Position From the above issues confronting the business, it is pleasing that (MS) is right now working together in an extremely serious condition. MS Company keeps on experiencing various difficulties than at any other time. Too, the organization is d one profiting by its â€Å"cores values†. These qualities incorporate â€Å"quality, reasonableness, and effective service† (Sekhar, 2009). Some attire organizations, for example, Top Shop, Guess Company, and Hugo Boss keep on ruling the European Union (EU) advertise. Too, unique natural pecking orders and cafés, for example, Wal-Mart, Tesco, and Sainsbury keep on giving moderate and quality food items to the shoppers. This clarifies why MS should buckle down so as to adapt to these changing patterns in the market. The organization has kept on losing its piece of the overall industry and seriousness (Verdin Heck, 2009). The degree of rivalry makes it difficult for the organization to understand its objectives. Since MS works in numerous business fragments, it needs to manage numerous contenders. For instance, various retailers, for example, Debenhams, The Gap, Top Shop, and Next Company keep on commanding the clothing market. Certain natural ways of life, for example, Sainsbury and Tesco are advertising solidified food items and quick nourishments therefore making it hard for Marks and Spencer to develop effective in its business. The exceptional perception is that MS is confronting rivalry from various business sections. Simultaneously, the organization has neglected to change its business system so as to stay serious in the business. The organization is gradually by gradually losing its piece of the pie and benefit (Tallman, 2010). In the ongoing past, the organization has been striving to recover its piece of the pie and productivity. Be that as it may, the company’s shortcomings keep on influencing its business. The organization has reliably centered around its garments and nourishments as their primary brands.Advertising Searching for report on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More That being the situation, the desires and requests of the clients has been changing along these lines making it inconceivable for Marks and Spencer to stay serious in its business condition. As per an investigation by Seth and Randall (2011), MS has been getting the greater part of its incomes and deals from the United Kingdom. This implies the organization has basically centered around the UK showcase. The expanding typical cost for basic items is making it harder to the purchaser to buy a large portion of the company’s items. From the examination, the greatest inquiry is the manner by which MS can change its technique so as to prevail in its business condition. Imprints and Spencer Environmental Analysis SWOT Analysis Strengths MS advertises high caliber and serious items. The organization has great connection with workers. The company’s stores and outlets are deliberately situated across London. Imprints and Spencer is one of the most beneficial organizations in the United Kingdom and over the globe. This clarifies why the organization has a developing piece of the pie (Williamson Jenkins, 2013). Imprints and Spencer has set up the best gracefully chain procedures and techniques with its providers (Williamson Jenkins, 2013). The organization has the best strategic approaches and money related qualities. Shortcomings One thing about Marks and Spencer is that it depends generally on nearby providers in the United Kingdom. At Marks and Spencer, the showcasing system doesn't grasp new thoughts and changes (Verdin Heck, 2009). The organization doesn't think about the desires for its clients. This clarifies why more clients are purchasing items from its rivals. The organization doesn't market to the youthful age. At Marks and Spencer, â€Å"the client is done getting the best help and administrations (Seth Randall, 2011, p. 87)†. For example, the organization doesn't give â€Å"loyalty cards† and â€Å"gifts† to its clients. Open ings Marks and Spencer can utilize e-business so as to go up against the other driving organizations (Seth Randall, 2011). Present day organizations can utilize new advances to improve their flexibly chain forms and give the best client assistance. It is pleasant that individuals are searching for new molds and plans. The organization has a superior potential for success to profit by this new turn of events (Tallman, 2010). The European Union (EU) keeps on giving indications of dependability in the coming years. The organization is presently growing its business to various nations and urban areas. Dangers The cutting edge purchaser is getting delicate about style. As more organizations keep on utilizing the web for showcasing, Marks and Spencer keeps on losing it clients. The degree of rivalry is continually expanding on the grounds that the organization works in various fragments. Porter’s Five Forces Model The Porter’s Fiver Model analyzes the business condition of a n organization. â€Å"It investigates the novel difficulties and issues for an association to deliver so as to get fruitful (Verdin Heck, 2009, p. 86)†. This investigation investigates the present situation of Marks and Spencer. Fig 1: Porter’s Five Forces Competitive Rivalry The degree of rivalry in the business is exceptionally high. In the attire segment, MS is confronting rivalry from Gap and Next Companies (Bevan, 2008). Also, the organization is confronting high consummation from Sainsbury and Tesco Companies in the food area. Bartering Power of the Buyers It is concur

Blog Archive Friday Factoid Charlottesville Living at UVA Darden

Blog Archive Friday Factoid Charlottesville Living at UVA Darden “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginias Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living and easy-to-reach outdoor activities such as hiking, bird watching and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight, remarked another student. The city is a particularly good place to raise children because of the scenery, the quality of life and the cost of living.  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Dardens students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Virginia (Darden) Blog Archive Friday Factoid Charlottesville Living at UVA Darden Charlottesville, VA “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginia’s Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living, and easy-to-reach outdoor activities such as hiking, bird watching, and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight,” remarked another student. “The city is a particularly good place to raise children because of the scenery, the quality of life, and the cost of living.”  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Darden’s students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet University of Virginia (Darden) Blog Archive Friday Factoid Charlottesville Living at UVA Darden “Amazingly addictive” is one student’s description of Charlottesville, Virginia, home of the University of Virginia’s Darden School. With a mix of city attractions that include fine arts and  celebrity chefâ€"owned restaurants, the feel of suburban living and easy-to-reach outdoor activities such as hiking, bird watching, and even skiingâ€"not to mention a low cost of living and a dollop of historical appealâ€"Charlottesville has it all. “Living in Charlottesville is a delight,” remarked another student. “The city is a particularly good place to raise children because of the scenery, the quality of life and the cost of living.”  Darden students tend to feel that while a big city offers many activities that can pull students outward, in a smaller community, students end up spending more time together, thus establishing deeper bonds and creating interactions with special character and depth. Most of Darden’s students choose to live in two complexes located only minutes (if not seconds) from campus, but even those who elect to live downtown instead are never more than ten minutes away, and that is  in the worst of traffic.  According to those mbaMission interviewed, many Darden students have cars, but they use them more for going shopping or into downtown Charlottesville than for commuting to class. The University of Virginia has a free, comprehensive bus system that runs in a loop around campus and also makes stops at nearby shopping areas. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Virginia (Darden)

The Media And Its Impact On Society s Life Quality

In a globalized world, the acquisition of reliable information, with the ability to use it and share it is critical for a fair, efficient and prosperous social contest. Qualitative information to all is essential for the promotion of democracy and freedom. The widespread assumption is that the main cause of journalism decline is attributable to the corporate control of the media. Mega corporations, invested of concentrated economic power represent a threat to the public good and to democracy. Are Mega-corporations the only cause of the newspaper crisis or the internet era could reveal just a transition from the classical paper to an online reinvention? Can we consider activism of open source data as a tool to reestablish the democratic participation and trust of citizens in the information system? Is there a needed mandate for change in order to save community journalism? Could the media ownership given to non-profit organizations revitalize the social benefits that derive from relia ble information? The access to knowledge through the ability of information acquisition and communication is basic to people’s life quality. Information literacy is essential in creating fairness, indeed, equal opportunities in facing everyday life challenges (Horton, 2007.) It is strongly advocated by UNESCO (United Nations Educational, Scientific and Cultural Organization), it can be considered the new paradigm in the world of communication. Information empowers people in the achievementShow MoreRelatedThe Influence Of Internet Addiction1053 Words   |  5 Pagesdevices. Highly advanced internet make our life better, which is non-debatable, but there are also some drawbacks brought up by improper internet usage and one of the most influential symptoms is Internet addiction. 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JeanRead MoreSociological Perspectives On Social Networking Sites916 Words   |  4 PagesFacebook, Instagram, Twitter, LinkedIn, and, Pinterest, just to name a few - provide individuals with an online web of global networking that allows maintaining social ties with one another. Sociologists often pond er, How do these social websites impact society? Above all, this is the question that is the central focus shared by all three of the primary sociological perspectives (Structural Functionalism, Conflict Theory, and, Symbolic Interactionism) when studying and performing research on the topicRead MoreThe New Consumerism And Media Culture1418 Words   |  6 PagesDenise Bowen The New Consumerism and Media Culture Professor Chyng- Feng Sun October 31, 2017 In Chapter 27, The New Politics of Consumption: Why Americans Want So Much More Than They Need, author Juliet Schor states consuming is authentic as it gets in the American culture and the standard of living has changed in relation to consumerism. Americans need to work longer hours in order to make money that they are then pressured to spend. Schor describes today s consumerism as the new consumerismRead MoreThe Effects Of Media Violence On Children1270 Words   |  6 Pagesfeel that there is too much violence exposed in the media. Many studies have made the claim that the media is responsible for much of the violence seen in the world we live in (List and Wolfgang). However, people have choices and responsibilities we cannot allow ourselves to blame it on other things such as the media. The violence seen in our media has an impact on both adults and children. Since children are also exposed to various forms of media, there has been additional concern for how they processRead MoreA re Social Networking Sites Beneficial For Our Society?1524 Words   |  7 Pagesnetworking sites beneficial for our society? According to statista.com, it is said that, as of 2016, 76% of Americans have some kind of social media profile. People are taking sides as to whether or not they believe social media is beneficial or harmful to society. Social media can be defined as websites and applications that enable users to create and share content or to participate in social networking. 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And what it symbolizes in our modern world?† and â€Å"What does a hero look like?†, my vision of a hero as a kid included a cartoon character with superpowersRead MoreHow does advertisement influence peoples behaviour?1319 Words   |  6 Pagesmodern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The

A List of Radioactive Elements

This is a list or table of elements that are radioactive. Keep in mind, all elements can have radioactive isotopes. If enough neutrons are added to an atom, it becomes unstable and decays. A good example of this is tritium, a radioactive isotope of hydrogen naturally present at extremely low levels. This table contains the elements that have no stable isotopes. Each element is followed by the most stable known isotope and its half-life. Note increasing atomic number doesnt necessarily make an atom more unstable. Scientists predict there may be islands of stability in the periodic table, where superheavy transuranium elements may be more stable (although still radioactive) than some lighter elements.This list is sorted by increasing atomic number. Radioactive Elements Element Most Stable Isotope Half-lifeof Most Stable Istope Technetium Tc-91 4.21 x 106 years Promethium Pm-145 17.4 years Polonium Po-209 102 years Astatine At-210 8.1 hours Radon Rn-222 3.82 days Francium Fr-223 22 minutes Radium Ra-226 1600 years Actinium Ac-227 21.77 years Thorium Th-229 7.54 x 104 years Protactinium Pa-231 3.28 x 104 years Uranium U-236 2.34 x 107 years Neptunium Np-237 2.14 x 106 years Plutonium Pu-244 8.00 x 107 years Americium Am-243 7370 years Curium Cm-247 1.56 x 107 years Berkelium Bk-247 1380 years Californium Cf-251 898 years Einsteinium Es-252 471.7 days Fermium Fm-257 100.5 days Mendelevium Md-258 51.5 days Nobelium No-259 58 minutes Lawrencium Lr-262 4 hours Rutherfordium Rf-265 13 hours Dubnium Db-268 32 hours Seaborgium Sg-271 2.4 minutes Bohrium Bh-267 17 seconds Hassium Hs-269 9.7 seconds Meitnerium Mt-276 0.72 seconds Darmstadtium Ds-281 11.1 seconds Roentgenium Rg-281 26 seconds Copernicium Cn-285 29 seconds Nihonium Nh-284 0.48 seconds Flerovium Fl-289 2.65 seconds Moscovium Mc-289 87 milliseconds Livermorium Lv-293 61 milliseconds Tennessine Unknown Oganesson Og-294 1.8 milliseconds Where Do Radionuclides Come From? Radioactive elements form naturally, as a result of nuclear fission, and via intentional synthesis in nuclear reactors or particle accelerators. Natural Natural radioisotopes may remain from nucleosynthesis in stars and supernova explosions. Typically these primordial radioisotopes have half-lives so long they are stable for all practical purposes, but when they decay they form what are called secondary radionuclides. For example, primordial isotopes thorium-232, uranium-238, and uranium-235 can decay to form secondary radionuclides of radium and polonium. Carbon-14 is an example of a cosmogenic isotope. This radioactive element is continually formed in the atmosphere due to cosmic radiation. Nuclear Fission Nuclear fission from nuclear power plants and thermonuclear weapons produces radioactive isotopes called fission products. In addition, irradiation of surrounding structures and the nuclear fuel produces isotopes called activation products. A wide range of radioactive elements may result, which is part of why nuclear fallout and nuclear waste are so difficult to deal with. Synthetic The latest element on the periodic table have not been found in nature. These radioactive elements are produced in nuclear reactors and accelerators. There are different strategies used to form new elements. Sometimes elements are placed within a nuclear reactor, where the neutrons from the reaction react with the specimen to form desired products. Iridium-192 is an example of a radioisotope prepared in this manner. In other cases, particle accelerators bombard a target with energetic particles. An example of a radionuclide produced in an accelerator is fluorine-18. Sometimes a specific isotope is prepared in order to gather its decay product. For example, molybdenum-99 is used to produce technetium-99m. Commercially Available Radionuclides Sometimes the longest-lived half-life of a radionuclide is not the most useful or affordable. Certain common isotopes are available even to the general public in small quantities in most countries. Others on this list are available by regulation to professionals in industry, medicine, and science: Gamma Emitters Barium-133Cadmium-109Cobalt-57Cobalt-60Europium-152Manganese-54Sodium-22Zinc-65Technetium-99m Beta Emitters Strontium-90Thallium-204Carbon-14Tritium Alpha Emitters Polonium-210Uranium-238 Multiple Radiation Emitters Cesium-137Americium-241 Effects of Radionuclides on Organisms Radioactivity exists in nature, but radionuclides can cause radioactive contamination and radiation poisonin if find their way into the environment or an organism is over-exposed. The type of potential damage depends on the type and energy of the emitted radiation. Typically, radiation exposure causes burns and cell damage. Radiation can cause cancer, but it might not appear for many years following exposure. Sources International Atomic Energy Agency ENSDF database (2010).Loveland, W.; Morrissey, D.; Seaborg, G.T. (2006). Modern Nuclear Chemistry. Wiley-Interscience. p. 57. ISBN 978-0-471-11532-8.Luig, H.; Kellerer, A. M.; Griebel, J. R. (2011). Radionuclides, 1. Introduction. Ullmanns Encyclopedia of Industrial Chemistry. doi:10.1002/14356007.a22_499.pub2 ISBN 978-3527306732.Martin, James (2006). Physics for Radiation Protection: A Handbook. ISBN 978-3527406111.Petrucci, R.H.; Harwood, W.S.; Herring, F.G. (2002). General Chemistry (8th ed.). Prentice-Hall. p.1025–26.

Essay Marketsoft Harvard- Case Study - 645 Words

Market Soft Case study Situation: MarketSoft founded by Greg Erman, in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the â€Å"extended enterprise†. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire product was built based on customer needs that were identified by querying an extensive network of sales and marketing industry professionals. While MarketSoft used an elaborate LP language to ensure that what they heard translated to all of†¦show more content†¦The obvious benefit of targeting this particular blue chip market segment as addressed in the second problem could be both monetary and that a greater number of market leads can be fed into the software when mining a larger market and could lead to minimization of the confidence interval error ratio. However mid-size markets and companies who are players in this segment should not be ignored. The problem in ignoring them is that MarketSoft is leaving a large segment of the market unattended and these mid-level companies have a potential to grow into larger corporations. By ignoring this market segment MarketSoft will essentially have lost an opportunity to have developed a future clientele base Recommendation: Problem 1 can be addressed by following the open-ended questions with specific targeted questions that would allow focused answering, leading to better data mining which will help zero in on exactly what the need is and ultimately help refine the product characteristics with more finesse. A suitable recommendation to address the second problem is that these middle markets should also be targeted and the software should be refined to cater to these current needs with an ability to expand along with the client’s business needs. To make MarketSoft accessible to also companies that

Philosophical and Historical Development of Modern Science

Question: Discuss about thePhilosophical and Historical Development of Modern Science. Answer: Introduction Philosophy and science is related to each other very closely. Philosophy forms the basis on which ideas are formulated whereas science helps us in establishing those ideas and formulating them into reality. Philosophy and science are interdisciplinary in nature and their evolution has been inter-dependent on each other (Barker Kitcher, 2013). Science flourished only due to the emergence of free thinkers. Somebody had to come up with the thoughts to build a reality. Modern science was built on the foundation of philosophy. Philosophy sets the limits for the concept of science. It decides what can be and cannot be accomplished by science (Salazar, DiClemente Crosby, 2015). The philosophers of the enlightenment era led to the development of modern science and establishing the concept that man can master the mysteries of nature and fulfill their own purpose. The late 17th and 18th century is identified as the period of Enlightenment (Martin, 2014). Age of reason was marked by the presence of scientists and philosophers who based their ideas on the backbone of reasoning. This period saw the rise of the freedom of thought and the free thinkers. These people existed in the late 17th and 18th century, however, their thoughts still echoes and has filtered through the 21st century, in the period of advanced science and technology. This period significantly marks the emergence of modern philosophy as well as science that led to the creation of the modern world. Enlightenment philosophers defended the Age of Reason by laying stress on the thoughts that the knowledge of the human receives the top priority and the knowledge was no longer tamed by the shackles of t he thoughts that were established in the past (Bod, 2014). The origin and limits of human knowledge had an altered face. Newer limits were being defined at the wake of science. Hence, this progressive displacement of claim to human superiority has led us to lead us into trying harder to unravel the mysteries of the universe. Thorough research has established the idea firmly that Earth and human beings are a very small part of the magnanimous Universe. Rise of anthropocentrism was a huge blow to the concept of humans that they had some sort of superiority over nature as being the centre of the universe. Lack of distinction between the idea of art and science paved the way for the people to harbor superstitions (Fiero, 2012). However, faces like Leonardo Da Vinci stood for the idea of art as well as science. His creations are still marveled at in the field of modern science. Astronomy was a field of science that was established only after people like Copernicus and Kepler had establis hed that the Earth revolved around the sun and it is not the centre of the universe (Braidotti, 2013). Plato and Aristotle perceived the empirical theory differently. Plato considered that pure knowledge can only be gained through self deduction. However, Aristotle considered that knowledge is gained by evaluating what exists and what had existed. With time it has been observed that it is easier to relate to the Aristotelian principle of the existing similarity among objects (Cunningham, Reich Fichner-Rathus, 2014). The Newtonian laws of gravity are still studied in details today and every biologist refers to the Darwinian principle of natural selection. Today, man is breeding anthropocentrism where they are becoming more self-centric without delving on the consequences their actions have on nature (Burtt, 2012). Even in the face of the facts that human is not the centre of the universe, the enthusiasm did not receive a dent and from the perspective of humanities, art has flourishe d however, it had a scientific approach to it. Intrinsic goods and instrumental goods have a thin line of difference between them and there are times when examples of situations based on these two schools of ideas overlap. Intrinsic good refers to the inherent goodness of a certain thing (Musson, 2014). Ideas like happiness, peace, love, truth, friendship are categorized as ideas that possess intrinsic value as they are trailed for their own sake and not to achieve something else through them. However, instrumental good appears to be good as we attach the idea of goodness to them externally. It means that an idea reflected as instrumentally good only when it helps us in achieving something (Davison, 2012). For example, money is an instrumentally valuable object as it helps us in buying things. Modern science is believed to have an instrumental approach towards relationship between man and natural world. This idea can be discussed as; man utilizes science to understand how nature functions (Kroes Verbeek, 2014). In this way, mode rn science can be considered as an instrumental good because it helps us gain/ pursue something else, nature in this respect. The recognition of our proper place in the context of a vast and ancient universe is an essential insight for humans as it helps in determining our existence in the face of infinity (Anstey, 2013). It does affect our understanding of ourselves. It helps us in realizing the fact that we are nothing, and like everything else, we are bound to perish. In ordinary life, philosophical reasoning is necessary in carrying out even day-to-day activities. Newtonian laws has gave us the insight into the idea that every action has an equal and opposite reaction (Schofield, 2015). Hence, every action of ours, which is part of our contemporary life, has an effect on the environment. The idea of everything having a price and dignity as stated by Kant can be applied to relate with the distinction between intrinsic and instrumental value. The ethical aspect to each of our actions needs to be considered. As per Kants belief, we should not treat a fellow human as a means to fulfill our purpose, an idea related to instrumental aspect of a thing (ONeill, 2013). Humanity should work towards establishing mutual respect and attaching intrinsic values to each other. `It is fairly believed that the secularization of the modern world owes it to the scientific revolution that had taken place in the 16th and 17th century. However, science alone cannot explain the way the world functions. Philosophy allows humanity to get a foothold on the idea of conscience, which goes into hiding once science comes into play. Modern science gives the perception at times that man can play God, however, the existence of philosophy, helps in striking a balance. Rationality has subjugated philosophy at the wake of science. That is why we need philosophy to avoid humanity from committing actions having dire consequences for the earth. References: Anstey, P. R. (2013).The Oxford handbook of British philosophy in the seventeenth century. Oxford University Press. Barker, G., Kitcher, P. (2013). Philosophy of science: A new introduction. Bod, R. (2014).A new history of the humanities: The search for principles and patterns from antiquity to the present. Oxford University Press. Braidotti, R. (2013). Posthuman humanities.European Educational Research Journal,12(1), 1-19. Burtt, E. A. (2012).The metaphysical foundations of modern science. Courier Corporation. Cunningham, L. S., Reich, J. J., Fichner-Rathus, L. (2014).Culture and Values: A Survey of the Western Humanities. Cengage Learning. Davison, S. A. (2012).On the Intrinsic Value of Everything. Bloomsbury Publishing USA. Fiero, G. K. (2012).Landmarks in humanities. McGraw-Hill Higher Education. Kroes, P., Verbeek, P. P. (Eds.). (2014).The moral status of technical artefacts. Springer. Martin, C. (2014).Subverting Aristotle: Religion, history, and philosophy in early modern science. JHU Press. Musson, A. E. (2014).Science, technology and economic growth in the eighteenth century. Routledge. O'Neill, O. (2013).Acting on principle: An essay on Kantian ethics. Cambridge University Press. Salazar, L. F., DiClemente, R. J., Crosby, R. A. (2015). Philosophy of science and theory construction.Research Methods in Health Promotion, 23. Schofield, R. E. (2015).Mechanism and materialism: British natural philosophy in an age of reason. Princeton University Press.

Going to the Dogs Essay Example

Going to the Dogs Essay Provide two or three reasons to support your argument. My position on this issue Is both ways good and bad, I like dogs as much as some people who Likes them as well. I believe some dogs are friendly and helpful to so many Individual and family. I dont agree with the term to have your dog come to work with you every day, Im k with the once a year like Take Your Dog to Work Day its not much of an effect. However, they are two reasons to point out that, one is Ewing aware of those who may be allergic and those who may be frighten by them. These two reasons are key factor especially in the workplace where people are mostly trying to concentrate within their workplace. Someone who is allergic to a dog may lose focus in their work; however, someone who is frightened will be stressed out and feared to finish up the work. 2. If you were an HER manager of a company, what pet policy would you set and how would you Implement it? If I was an HER manager of a company, I dont know If I would be able to set up any type of policy. We will write a custom essay sample on Going to the Dogs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Going to the Dogs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Going to the Dogs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As manager I fervently ought to have each employee and staff perform some type of survey to determine a certain decision that may perhaps be best for everyone within the company as whole. The safety and health of the employee and staff member are my main concern in this matter. However, after a briefly making a decision based upon the survey if certain number of employees out number a small of amount of other employees then something may have to be compromise or accommodate. 3. How would you decide the case of Elizabeth Booth, and which law would you base your decision on? Explain. In Booth case since she has a Doctor note that is understandable due to her medical condition. Someone who is diagnosis with quadriplegic may not be able to reach out for small objects that has falling on the floor. Booth requested for her small dog that Is well trained to help her out In situation Like this. The law that applies to Booth condition Is Americas with Disassembles a law that was passed by the congress In the early ass. Moreover, If the company had a policy that didnt allow dog within the workplace a Reasonable accommodation can take place. Reasonable accommodation includes making acclivities accessible and usable to disable persons, restructuring jobs, permitting part-time or modified work schedules, reassigning to a vacant position, changing equipment, and/or expense (Snell Blander, 2013, p. 107). For example, since she unable to reach out for small objects that has fallen unto the floor we could provide her with a pick up stick grabber to make things easier on her behalf. Snell, S. , Blander, G. (2013). Managing Human Resources: Equal Employment Opportunity and Human Resources Management (up. 106-107). Mason, OH: South- Western.

To Kill a Mockingbird Symbolism Essays

To Kill a Mockingbird Symbolism Essays To Kill a Mockingbird Symbolism Paper To Kill a Mockingbird Symbolism Paper Essay Topic: Literature The characters in To Kill a Mockingbird portray stereotypes and classic roles. Scout is the epitome of an innocent child, and through her eyes we see events unfold that change her status and broaden her awareness of the world around her. Due to her innocence in the beginning of the novel, we have to view her as an unreliable narrator because her views on the situations in the novel are somewhat skewed by her inexperience with the evils in the world. Bob Ewell symbolizes the evils of racism. He is uneducated, poor, and rude. He has an abusive parenting style and an adamant distrust of outsiders. His feelings toward Tom Robinson are misdirected as a result of his anger at Mayella for kissing a black man. His attempt to attack Scout after the school pageant shows that he is absolutely evil, because he has already destroyed one innocent life and is ready to take another simply for the sake of saving his pride. Atticus symbolizes logical thinking; he is able to act on the right thing while still trying to keep the peace in the small town he loves. His upstanding morality is characterized by a lack of pride, in stark contrast to Bob Ewell (we see this when his own children dont even know hes a perfect shot, for example). As he instructs Scout and Jem on the proper ways to behave, he symbolizes a teacher for all of the novels readers as well. Walter Cunningham, Sr. can be used to symbolize the possibility of change. Mr. Cunninghams situation isnt all that different from Bob Ewells; the main difference is that Ewell seems content to take handouts while Cunningham works for everything he has, even if it isnt much. Cunningham is a visible presence in the lynch mob that visits Tom Robinson in jail, but his conversation with Scout marks a turning point. If he is willing to see beyond his own hatred and listen to the voice of innocence and reason, perhaps Ms. Lee used him as a symbolic example to the rest of us that such a thing could be possible outside of Maycomb, too. A symbol is something that is used to represent something else. It can be simple, like a logo being used to represent a company. In literature, symbols can be objects, characters, ideas, or even colors that are used to represent larger concepts. Harper Lees novel, To Kill a Mockingbird, is full of symbols. Each symbol has a deeper meaning that leads the reader to understand the greater themes of the novel. The Mockingbird The mockingbird is one of the most obvious symbols in the novel, mainly because its in the title and theres usually a picture of a mockingbird on the cover. In the novel, Scout and Jem learn that its a sin to kill a mockingbird, because they dont do anything to harm other creatures and therefore should never be harmed. In the novel, several characters can be symbolic mockingbirds. Surely Tom Robinson, accused of a crime he didnt truly commit, can be the top on that list. Toms innocence stems from the fact that he tried to help a fellow human being and ended up losing his life over it, all due to circumstances outside of his control (like being black). Jem and Scout are also mockingbirds in the novel, in that they lose some of their innocence due to their exposure to the evil in the world. Throughout the course of the novel, they learn about cruelties in life: from Toms trial to Dolphus Raymonds essential exile from white society to the incidents with Bob Ewell toward the end of the novel. Ewells attempt at killing the children is one more example of their mockingbird status as well. Finally, Boo Radley is a mockingbird in this novel. Though he had some not-so-innocent times in his past (like stabbing his father with a pair of scissors or running around town with a bad crowd), the imprisonment he has lived with for years under the hands of his parents and brother gives him mockingbird status in the novel. The way he has become a town ghost story also shows the cruelty he faces from the people of Maycomb, whether they mean to be cruel or not. Boo Radley Aside from being a mockingbird character, Boo Radley also shows the reader how Scout grows up throughout the novel (and, by some extension, Jem as well). In the beginning, the kids all like to play Boo Radley games, pretending to be him or telling scary stories about him. As they progress throughout the novel, they begin to discover that he might not be the town spook they fear he is. In the end, they realize that he is a caring, sensitive man who has done them a heros service. This growing understanding of Boo Radley is symbolic of the overall maturity that Scout and Jem experience in the novel. In the book, To Kill a Mockingbird, a person who shows symbolism is Atticus Finch. An object or place that shows symbolism would be the tree outside of the Radleys house. Atticus Finch shows symbolism because he is seen as a hero when he kills the rabid dog. Atticus is a father in that he shows love to his children. He is probably the only lawyer in Maycomb that would represent a black man. Atticus always tells his children that shooting a mockingbird is a sin because they dont do any harm. They are innocent creatures that make music. The snowman, the fire in Miss Maudie Atkinsons house, and the mockingbird are all examples of symbolism. The snowman that Jem and Scout made in front of Miss Maudie Atkinsons house one winter was an example of symbolism. Their was not enough snow for the snowman so Jem used dirt for the foundation and then covered it with the snow that they did have. The snowman is symbolic in that Jem is trying to cover up the black man and showing that he is the same as the white man. The fire in Miss Maudie Atkinsons house shows symbolism in that it shows the prejudice of Maycomb. The fire melted the snow from the snowman and left nothing but mud. The fire also shows that blacks and whites are nothing alike. The mockingbird shows symbolism because the mockingbird is innocent and all they do is sing beautiful songs. Killing a mockingbird is a sin. In the novel, To Kill a Mockingbird, Atticus Finch says to his children As you grow older, youll see white men cheat black men every day of your life, but let me tell you something and dont you forget it whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash. That statement is similar to what he says to his kids about killing a mockingbird. The mockingbird symbolizes underprivileged black people. They are innocent and never would harm anyone just like the mockingbird. Boo Radley is also innocent and would never harm anyone therefore the mockingbird also symbolizes him. Boo Radley never comes out because he does not want to face the prejudice and corrupt world. The symbolism reveals the prejudice of the citizens of Maycomb, the fears they have, and all of the dishonest things they do. It also reveals an attempt to get rid of these feeling in Maycomb by a hero to the community, Atticus Finch and his children who will follow in his footsteps. Symbolism makes this novel so appropriate. Symbolism is basically what the book is about. If this book did not have any type of symbolism it wouldnt be complete.

Contemporary Latino Film Essay Example | Topics and Well Written Essays - 2000 words

Contemporary Latino Film - Essay Example The first three films of Inarritu depicted his unique style of storytelling having multiple stories with non-chronological scenes which were interconnected to one another. Biutiful was not a film in that style of storytelling rather it had linear and chronological events occurring (Deleyto 19). 21 grams is a story of three individuals who come from different walks of life and somehow their stories connect to each other. The director shows the past, present and future of every character with scenes set non-chronologically. The main issue is an accident and how it changed the lives of the three individuals. The film plot shows scenes from the past and the future arrangement (Russo 63). The main characters are Jack, Paul and Cristina. Jack is an ex-convict who has been sent and released from prison several times, and then he is finding his new religious faith in order to overcome his drug addiction. Paul is a mathematician who is living his last days due to a bad heart condition and nee ds an organ donor. His wife continually insists to donate his sperm so that she could get pregnant even after he dies. The third character is Cristina who was a former drug addict and is recovering towards a normal life with her husband and children. The three individuals connect to each other when Cristina’s family is killed by Jack in an accident and the heart of her husband is donated to Paul who starts to recover. Paul wants to start a new life but is not content with his wife’s constant forcing to donate his sperm, and also finds out she has had an abortion in the past, thus Paul leaves her and sets off to find out his heart donor. Cristina had returned to drugs when Paul finds out about her and they both get into a relationship. Both of them make a plan to murder Jack for what he did with Cristina’s family after he had been released. Jack, on the other hand is extremely guilty and after he is released he leaves his family. When Paul and Cristina find out w here Jack is living they go to him, and Paul takes him to a corner with the intention to kill him. When Paul fails to do so, he tells Jack to simply disappear and lies to Cristina about Jack’s death. The same night, Jack returns to the couple due to guilt and Cristina starts beating him. Paul suffers a heart attack and to avoid dying from asphyxia, he shoots himself. Cristina’s revenge remains unresolved and Jack returns to his family in the end. The urge for revenge of Cristina and the guilt of Jack resulted in the death of the relatively innocent Paul (Ebert 705). 21 Grams is a powerful dramatic film with themes such as death occurs by chance not by choice, our lives are tragic, appreciate relationships, life goes on, looking at life beyond money and God. Some of the most powerful relationships are also presented in the film including mother and daughter, father and son, men and women which resulted in a fusion of a dramatic film plot. The film Biutiful is about a si ngle parent who rises up his children in the worst conditions of a poor family living in Barcelona. Uxbal does not have a stable job and yet takes good care of his children like a responsible parent; providing food, care, after-school care etc. Soon after he finds out that he is suffering from a terminal disease which is incurable and he has

Batteries Research Paper Example | Topics and Well Written Essays - 1000 words

Batteries - Research Paper Example Starter batteries are mainly used in applications that require short bursts of high power and are, mainly used in vehicles. Deep cycle batteries tolerate deep discharge; hence produce steady power for a considerate amount of time. Industrial batteries produce low but steady power for longer periods (Leadacidbatteryinfo.org, 2015). A normal lead acid battery consists of a combination of electro-chemical cells. The cells form the building blocks of the battery. The basic components of the cell are the anode, cathode, electrolyte and a separator. The anode consists of metal mesh that is pasted with lead oxide while the cathode is covered with lead. The anode, which is the positive electrode, receives electrons from the circuit when the cell is discharged. The cathode, which is the negative electrode, donates electrons while the electrolyte provides a mechanism for the charge to flow from the cathode to the anode. The electrolyte is usually a solution of sulphuric acid (30%) and water (70%). The separator ensures the electrodes are electrically isolated. The lead and lead and lead oxide grids are given a porous structure to increase the active surface. Due to positive grid corrosion, the thickness of the anode affects the lifetime of the battery; the thicker the plate, the longer the lifespan. dQ/dt = ï  ¥Ã¯â‚¬ ªÃ¯  ³Ã¯â‚¬ ªÃ¯ â€Ã¯â‚¬ ´Ã¯â‚¬  where ï  ¥Ã¯â‚¬  Ã¯â‚¬ ½Ã¯â‚¬  Stefan-Boltzmann constant (5.67*10-8),ï€  Ã¯  ³Ã¯â‚¬  Ã¯â‚¬ ½Ã¯â‚¬  emission ratio of the material (0.95 for battery containers)ï€ ¬Ã¯â‚¬  Ã¯ â€ is temperature in Kelvins. Example when T = 298K (Kiehne, 2003), The anode receives electrons from the external circuit. The electrons then react with active materials at the anode through the reduction reaction, which then continue the charge flow through the solution of the electrolyte. The lead oxide is converted to lead sulphate and absorps HSO4 and H+. Water is hence generated from the process. Oxidation occurs at the cathode. The

Intensive Family Based Services Essay Example for Free

Intensive Family Based Services Essay The study carried out by Raschick (1997) offered a keen input on how to create family preservation services and enhanced choice for families in opposition to out of home placements, stating that ‘the information proposed that IFBS (Intensive Family Based Services) services lessened average restrictiveness and extent of out-of-home placements. ’ Still, there are a number of researches that has very short-range, study-focused outcomes that has no long term assurance, picking out the direction that the three sides being argued in this paper is a part of the managing a cruel cycle which is neither stepladder arrangement nor cause and effect, only directed by conditions taking place on a case per case basis. While systematic Family Preservation Services (FPS) was associated vis-a-vis to the enrichment in substantiated reports relating to exploitation and out-of-home placements because of, as Littell imagines in Children and Youth Services Review, case-finding consequences given that FPS contact prioritized cases is considered as high-risk. , ‘the duration, extent, strength of family preservation services had small effect on succeeding youngster maltreatment, out-of-home placement, or the closing of cases’ (Littell, 1997). Extending the scope – is there more to out of home placements and its being used in juvenile delinquency reduction? Juvenile delinquency, as a problem, presents several courses of action which can be explored to combat juvenile delinquency, and two of the several options are sitting at both ends of the social order pole: family preservation efforts and out of home placements. It has a very tyrannical tone in it, as if the government is saying that ‘if you cannot stick together, we will pull you apart. ’ Some do not have a clear cut, black and white clarification on how to keep citizens from stepping within the gray part. Some claim ‘that family preservation agendas bring about substantial decline in the placement of children are based fundamentally on non-experimental studies’ (Littell, Schuerman, 1995), and this is just one of the many cynical or / and critical voices speaking out and representing the greater part of the social behavior discipline that needs a more clear cut answer on where each foot stands in the issue that has continued to threaten homes when it is not inquiring its reliability and firmness to stay together and work competently, contributing optimistically to the the community without the imposition of state- sanctioned procedures. Littell and Schuerman (1995) upped the stake with their disagreement, adding up the learning that ‘there is little solid attestation that programs planned at preventing out-of-home placements or reunifying families with the youth in foster care have the predictable outcomes. ’ Indeed, one of the pressing concerns that should be answered if there are hopes in being able to define what constitutes success and failure in out of home placement programs, juvenile delinquency programs and family preservation programs and how these three agendas are linked with each other (if not, then by designing allowing each to step on another’s foot on purpose) it should depend on the identification of the exact parameters that will dictate success or failure of any program, and the intended affects of each program should be clear to anyone and everyone involved so that the formulation of what was achieved should be in line with what the programs are designed to accomplish in the first place. â€Å"These conclusions do not inevitably mean that thorough family preservation services are weakening, but that researchers and practitioners must recognize that the purpose of services is to assist families attain basic goals and skills needed to keep a child at home, not to attempt to make major changes in family performance† (Wells, Whittington,1993). The trouble may also be intensified by the fact that actions taken by persons who are openly involved in the categorization of out of home placement, family preservation indicators and juvenile delinquency disregard the stipulated characteristics of each of the three areas of discussion and generating more gray and puzzling areas since there are no alternatives provided for or by researchers on how to enumerate or evaluate disparities from conventional behavioral patterns that makes the classification more complicated, success or failure of any of the three. This was the position of Wells and Whittington (1993) who stated that children who are not formally subjected to relationship or non-kinship out of home placements yet still travel from house to house disqualifies it as being measured as family preservation, noting how researchers, as a substitute, give importance on the constancy of a childs living arrangement; ‘if a child moves from home to home, but avoids placement, the researchers argue that this does not constitute family preservation’ (Wells, Whittington,1993) and adding that ‘out-of-home placement is an inadequate indicator of how well children and their families are functioning after discharge, because child placement may be a result of a large number of factors, like the child or familys mental health’ (Wells, Whittington,1993). Still, some study shows some positive signs from any one of the three interlinked areas. The study using the Emergency Family Care Program in Northern California to address the out of home placement problems of truly high-risk families yielded a result of ‘eighty-eight percent placement prevention rate found after one year (1985) of treatment’ (Berry, 1994). III. Quantitative and qualitative approaches – how each differ in impact in previous studies and in this paper’s objectives Different studies pertaining to out of home placements and juvenile delinquency cases take different routes, and while research designs, both quantitative and qualitative are unquestionably both generally accepted approach in which data is taken out from the focus groups and, it should also be put in proper perspective that both qualitative and quantitative study styles undoubtedly yield important when used in studying juvenile delinquency and out of home placement and other juvenile delinquency alternative solutions simply because either of the two can provide either a means by which crucial statistical information can be obtained or first hand individual sentiments are determined, sentiments, feelings or emotions that can represent a prevailing emotion residing in the realms of the issue this paper wishes to address. There are researches that provided quantitative output which can be key references in understanding the intricacies of the study focus. A very good example is the identification of Potocky and McDonald of the figures pertinent in determining which among the families with regards to number of children have a higher rate of sending the kids to foster care, pointing out that those with an average of 4. 8 children have higher chances of sending the children to foster care while those with an average 2. 6 children have a greater chance of staying together.

Inca :: essays research papers

Inca Empire: What Could Have Been Watching the 2 videos on the Inca Empire was very enlightening. I learned much about the Inca customs, farming, community and religion. I wondered as I viewed the film, how different the country of Ecuador might be if the Incas had defeated the Spanish. A family divided decided that fate. Two Brothers In 1526, the ruler of the Incas, Huayna Capac, died. The custom of the time was to leave the empire to one son. Instead, Huayna divided the inca">Inca Empire between his two sons, Hu`ascar of Cuzco and Atahualpa of Quito. This was the first time in the history of the Incas that the empire was divided. A rivalry between the brothers soon began and worsened over time. The Inca of Cuzco with Hu`ascar as their ruler went to war against his brother Atahualpa and the Incas of Quito. After several years of fighting, Atahualpa finally defeated his brother and was thus became the sole ruler of the weakened and still divided Inca Empire. In 1532, Francisco Pizarro arrived with plans to conquer the Incas. A meeting was arranged between Pizarro and Atahualpa. Although, Atahualpa was prepared to negotiate with the Spaniards, Pizarro had other ideas. When the Inca arrived at the meeting place, the conquistadores captured Atahualpa and killed his guards. Pizarro held Atahualpa for ransom to collect gold, silver and other valuables from the Inca people. Instead of being released when the ransom was paid, the Inca ruler was tried for several crimes against the king and sentenced to death. His death brought the Inca Empire to an end. Conclusion What if the two brothers had not gone to war; what if Atahualpa and his guards defeated the Spaniards; or what if Pizarro had released the ruler as promised?

Integrated Marketing Communications Essay

Answer1: The Vocalpoint program launched by P&G was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at P&G the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of P&G. Another benefit which P&G gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of P&G also earned huge profits by using this program and so as a result P&G got its share in the profits, this amount was as higher as 1 million USD. The job of the R&D department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to P&G’s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ‘connect and develop† program of P&G also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumer’s mindset and thus forecasting the consumers’ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because P&G was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with P&G. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that P&G was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at P&G and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyer’s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:  The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market it’s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyer’s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

The Rising Poverty Rate Of America Negatively Affecting...

Is the rising poverty rate of America negatively affecting the education of high school students across the nation? Unemployment, parents’ level of education and a profound list that continues has shown to impact a child’s education. In 2013, â€Å"a majority of of children attending our K-12 public schools [came] from low-income families† (Suitts 35). Poverty-stricken students are more likely to receive poor grades than those living above the poverty line. What seems to be affecting the grades of these impoverished students? The constant need to support their family financially, physically, and emotionally. Teachers may be unaware that some students face these hardships throughout their daily lives. They need to understand that students of lower socioeconomic statuses may not prioritize homework over taking care of their family during a time of need. Teachers should be more aware to better serve and understand their students. There is crucial evidence that suppo rts that socioeconomic status does affect the education of those living under the poverty line, but some researchers believe that it has no effect on students’ education at all. Teachers should be more aware how socioeconomic status affects the grades of high school students. Many researchers believe that socioeconomic status does not affect the grades of high school students. Students attending high school are all expected to receive near-immaculate grades, attend each class, and devote much of their time to homework orShow MoreRelatedStudent Debt Is The Cost Of An Education3402 Words   |  14 PagesIn the U.S. students are encouraged to earn a college degree, but the cost of an education turns many away. â€Å"Driven by the allure of a decent salary with a college degree, Americans borrowed to go to school. Outstanding student debt doubled from 2005 to 2010, and by 2012 total student debt in the U.S. economy surpassed $1 trillion† (Mian, Sufi 167). 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